Costume designers working on television shows and films set sometime in the future have given audiences some strange yet goofy yet brilliant (see: Back to the Future and Nike) ideas when it comes to future fashion. And some of the best costume work we’ve seen has come from Star Trek, so it seems fitting that Gucci would pay tribute to the beloved science fiction world with its Fall/Winter 2017 campaign.
South by Southwest is turning 30 this year. The festival is known as a place where creatives—in music, film, marketing and branding, and more—can come to promote their work. It's a festival that's launched startups and helped elevate tech culture. But it's also a festival that some skeptics have argued has become overrun with brands and their activations. We wanted to know what attendees really think about brands and their presence at the festival, so we asked.
USA Network’s critical darling, Mr. Robot, created major buzz at last year’s South by Southwest where it premiered the show and won the festival’s audience award. So it only makes sense that the network would bring the series back to Austin to get fans excited for the upcoming second season—and to do so on a grand scale. That’s why, if you’re at SXSW Interactive, you’ve probably seen a 100-foot Ferris wheel designed to look like Coney Island’s famed Wonder Wheel.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".