Joining brands like Pepsi, Toyota and Nike, USA Today is the latest brand prominently featured in Back to the Future II to make a fictionalized product from the movie a reality. On Thursday, USA Today's real paper will be wrapped in a fake cover—the one depicted in the 1989 film. The newspaper cover played an important role in the film: Doc Brown goes into the future and learns from the paper that Marty McFly's future son, Marty Jr., will be jailed on Oct. 22.
Individualized packaging seems to be the latest trend for beverage giants like Diet Coke and Absolut, and now Bud Light is getting in on the action and bringing it to the U.S. The beer behemoth created 200,000 different cans, variations on 31 designs, using vertical-printing technology from HP. Starting today, the cans will be available to attendees of the Mad Decent Block Party, a music festival that will hit cities across the U.S. and Canada over the next few weeks and run through September.
CANNES, France—Still want evidence of the tangible value of having a diverse workforce, and the perspective that comes with it? Look no further than 180LA’s “Boost Your Voice” campaign for Boost Mobile. The work won two Grand Prix (in Promo & Activation and Integrated) at the Cannes Lions festival, but likely never would have been made had the agency not hired Karla Burgos as its social media manager.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".