If you’re hosting a Super Bowl party this year, Tostitos is giving you the opportunity to invite your guests using your own Super Bowl ad. Well, sort of. The chip brand has created a platform where you can input information about your party—your name, address, time it starts—then, via a digital invite creator, filters through classic Super Bowl ad tropes—talking baby, puppies, sassy older women, a celebrity pitchman (Alfonso Ribero)—to create a unique ad just for you.
Skittles is creating a 60-second spot for the Super Bowl but the ad won’t air during the Big Game on Feb. 4. Instead, one teenage fan of the brand—Marcos Menendez from Canoga Park, Calif.—will see the ad and we’ll be able to see his reaction to the ad via a livestream on Skittles’ Facebook page. The brand and creative shop DDB have created an announcement video (see below) as well as four teaser spots that will be released prior to the game.
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon’s new spokeswoman, and as part of that deal, she will star in the company’s upcoming 30-second Super Bowl spot. “Nobody knows Groupon like I know Groupon. I’ve been speaking out for them for years,” said Haddish in a statement.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".