My grocery store has mastered its planogram. It has absolutely worked out the best placement for seasonal products to maximize sales: when you walk in, you’re confronted with a wall of likely non-perishable products that saves you from running all over the store. It’s a grab-and-go-scenario, which means you can pick up what you theoretically need and head to the register within minutes.
This academic year, I'm using the AIP book review series, On My Shelf, to revisit the books in my personal library. Over the course of the next ten months, I rereading my collection of ethnographies and popular science books and to share some thoughts with you. Biehl, Joao (2005). Vita: Life in a Zone of Social Abandonment. University of California Press. Vita is an experience that grows more meaningful with time.
Need deodorant? Or craving potato chips? Don’t want to run to the “corner store” to get it? Well, soon enough you may only need to go as far as a deluxe vending machine. A start-up is looking to put "pantry boxes" stocked with the non-perishable items you might find at a corner store in key locations, like your gym, or a dorm common area or apartment lobbies. The name for this venture? Bodega.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".