Content Director @Shoptalk, former retail reporter @CNBC. Tweeting about the latest retail news.

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Krystina Gustafson is a content editor and retail reporter at Before joining CNBC, she was the online editor at Condé Nast-owned Women's Wear Daily, the trade publication for the fashion and retail industries. Prior to WWD, she spent one year as a news associate at She graduat...

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@KrystinaGustafs — 3,801 followers, 1,124 tweets

A great preview of what @shoptalk attendees will learn about the Future of Brands from world-class speakers at @Honest, @Allbirds, @houzz, @Sphero and more:
Global market share for the top 15 beauty and personal-care companies fell to 51.8% in 2016 from 52.5% in 2011; the share of the next 85 grew to 19.8% from 18.1%:
"If 2017 was the year that Alexa hit the mainstream, 2018 will be the year that advertisers begin to take her seriously":
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