Krystina Gustafson is a content editor and retail reporter at CNBC.com. Before joining CNBC, she was the online editor at Condé Nast-owned Women's Wear Daily, the trade publication for the fashion and retail industries. Prior to WWD, she spent one year as a news associate at CNBC.com. She graduat...
In addition to its traditional apparel and home offerings, the store ties in Los Angeles-based Amoeba Records shop, which sells more than 800 vinyl titles, and Tortoise & Blonde, an eyewear company with in-store "lensometer" that can scan a customer's glasses and read their prescription. It also features a bookshop—complete with seating for browsing titles—an instant photography shop that lets shoppers print their photos from Instagram, and its first full beauty outpost.
Beech said the brand approached the project, which started construction in early September, as a way to start a conversation with shoppers before its store opens later this month. In the past, she said, although Kate Spade used signage to introduce the brand before it cut the ribbon on a new location, "it was very much a one-way message." Now, shoppers answer four short questions (for example, what is your ideal dinner party? ), and then enter their email address or phone number.
J.C. Penney said Thursday it will close about 40 stores over the next year. The closures, which represent nearly 4 percent of the 1,060 Penney U.S. stores, will affect about 2,250 employees, according to spokesman Joey Thomas. Penney's stock was down 1.8 percent in morning trading Thursday. Most locations will close on or about April 4, Thomas said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".