"Hey, can you take a quick look at this summary I wrote for my book? It will only take a minute." "Hey, you're good with words. Can you help me with this idea for a story I have?" "Hey, can you please read my draft and tell me what you think? I so need your feedback!" "Hey, I want to send you my book for a review, and you can send me your book for a review in exchange. It'll be a good deal for both of us." "Hey, so how do you self-publish your books? Can you help me?"
Lucia asked: "How do you find new books to read? How do you choose what to read next? And how do you select the books worthy-of-your-time?" I have developed quite a method, Lucia, for finding new books and choosing them and reading them in the order that suits me. There are several parts to it, and they keep fluctuating and mutating according to what I learn as I read every day and begin to understand what books are worth my time and what books aren't.
I'm about to hit you with the truth that will make you scream. You can agree or disagree with it all you want. It remains a fact. It doesn't matter how well it's written, or how long you slaved over it, or how poignant its theme is, or how urgent its story. It doesn't even matter if some prominent industry names stand behind you and hail your book as the latest masterpiece from every rooftop until they're blue in the face and their tongues turn purple and fall out. What matters is how you sell it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".