Almost all of millennials -- the largest group of homebuyers -- begin their real estate journey online, according to a 2017 study by the National Association of Realtors. However, 7 percent of Realtors don't use social media, and 10 percent are uncomfortable using it. If you're not using social media as a real estate agent, you're missing out on a huge pool of buyers. Today, real estate and social media go hand in hand. Here are 10 social media myths that real estate agents should debunk. 1.
Chances are, unless you’ve been living under a rock, you’ve heard of the Kardashian’s. Maybe you even "keep up with them" on the sly. Some may know them as only reality TV stars, but others know them as savvy entrepreneurs exploding their companies through smart branding and marketing. The Kardashians have built quite the business portfolio with several clothing lines, beauty products and even apps.
Did I drop the ball? Yes, I could have done better. But they were at fault as well. My team did everything we could to make them happy, and nothing we did satisfied their requests. I bent over backward for these customers. So what happened? Well, instead of just asking for a refund, our customers jumped onto Google and left us a negative review (with some falsehoods), even referencing me by name. I was pretty upset, to say the least. In business, making rash decisions is never good.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".