As Nerdist‘s resident sci-fientist (TM), there are never enough collisions between science and pop culture. I truly believe that exploring our nerdy passions with science helps appreciate both even more. I’ve tried my best to do this for the last few years with Because Science, but something was missing…oh, right, I wasn’t in sppppppaaaaacccccceeeee! Starting today, you can watch the first episode of my new Alpha show The S.P.A.A.C.E. Program.
Look, fans of the ALIEN franchise–we need to have a chest-to-chest for a minute. It’s getting harder and harder to love the movies if you’re a giant science nerd, like me. For the last 40 years, the movies have been getting more and more hung up on the biology of the original xenomorph (yes, small “x”), as have we nerds, and now it’s all a mess. What is the black goo? Where did the first facehugger come from?
Imagine that you’re hiking through dense forests in southwestern China when you hear a small tree branch crack ahead of you. You freeze. Scanning the undergrowth, you spot a large, dark presence, like a shadow, also frozen. Your eyes meet the shadow’s–silver-grey orbs amid shiny green leaves. Then, in an instant, the shadow vanishes, like the darkness suddenly remembered the light. With a pounding heart you try to process what you just saw.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".