The Little Rock team that filmed three recent TV commercials for Sport Clips Haircuts was aiming at a young audience: 18- to 30-year-old guys. But their first test subject was far younger. “I showed my 7-year-old daughter the spots and asked her to read aloud everything she saw,” said Katy Bartlett, associate director of broadcast for 360 Filmworks, the film production unit of marketing agency Stone Ward.
The advocacy group for downtown Hot Springs has a new name and is part of a new web effort to promote the city center to local residents as well as tourists. The former Downtown Merchants Association is now the Downtown Association of Hot Springs, and it has joined the Hot Springs Metro Partnership and Visit Hot Springs in developing a new website, HotSpringsDowntown.com, which will market the downtown area as a year-round site for shopping, dining and entertainment.
Michael Considine of Entergy Arkansas is taking over as director of customer service for the investor-owned electric utility's central region in Little Rock, where he will oversee engineering, customer service and distribution for Pulaski, Saline and Lonoke counties. Considine, an Arkansas Business 40 Under 40 honoree earlier this year, had been finance director at Entergy Arkansas, which serves some 700,000 customers in 63 Arkansas counties, since 2014.
I learned that it is a great day of food and family, a day to be grateful, and that my grandma’s fresh apple cake recipe is one of the most marvelous things to be thankful for. So, sorry, @nytimes headline writer, you’re wrong. https://t.co/sqJo1bhtah
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".