I attended a private school until the eighth grade. The only students were my brother and myself because we lived on a remote cattle ranch in Wyoming. The nearest town was 90 minutes, one-way, on a dirt road. There were no other kids to play with, so I played with trucks and dolls when I was young. As I got older, I spent time with animals. I talked to them and treated them as friends -- indeed, the only ones I had! When we role-play, we imagine ourselves in different situations.
A mentally tough leader is someone who creates breakthroughs in both business and life. In her new book, Stand Out, Author Dorie Clark argues that breakthrough leaders not only need mental toughness, but they also need to stand out from the crowd to get their voice heard so they can make their unique contribution to the world. Here is what is interesting about what Clark’s says in her book—anyone can have a big idea. Big ideas are not the intellectual property of Silicon Valley or big business.
As a Baby Boomer, I spent my formative years listening to the news with a healthy dose of cynicism. I grew up when librarians taught us research skills. Gone are those days since libraries have been replaced by Google and other search engines. Millennials spent their formative years surrounded by personal technology. If they had a question, they relied on the Internet to provide them the answer. As parents, Millennials still rely on Google, only now it’s to provide parenting guidelines.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".