CANNES, FRANCE -- Director Ron Howard believes the proliferation of devices and content makes it an exciting time for storytellers. Fresh off the announcement that he’ll direct a new (so-far untitled) Han Solo "Star Wars" spinoff, Howard joined NFL Patriots owner Robert Kraft and WPP CEO Martin Sorrell for a wide-ranging discussion at Cannes on Friday.
CANNES, FRANCE -- People want to be part of something bigger than themselves and football and music, in particular, have emerged as the ultimate common denominators in connecting individuals, says Copa90's James Kirkham, who spoke at the Cannes Festival today to discuss how shared passions can, and should, help brands to transcend social divisions. Passion points help brands connect with people by highlighting a fundamental need to belong, says Kirkham.
CANNES, FRANCE -- In one of the more amusing panels during the Cannes Lions Festival of Creativity, Grey New York's Alice Ericsson hosted members from the Russian punk rock advocacy group Pussy Riot for a master class in activism. Pussy Riot's Nadya Tolokno was joined by fellow member Sasha, wearing a blue Balaclava to talk about their experiences as political and social-rights advocates.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".