As a 35-year veteran of multiple international humanitarian medical relief missions (in Cambodia in 1979, in Honduras in 1998 and in Haiti in 2010), I am accustomed to landing on the ground a few days after a catastrophe and daily treating 90 to 100 acute care patients. I’ve seen endless cases of physical trauma, pneumonia, diarrhea, skin infections, conjunctivitis and a host of tropical infections.
CAPE ELIZABETH — As a 35-year veteran of multiple international humanitarian medical relief missions (in Cambodia in 1979, in Honduras in 1998 and in Haiti in 2010), I am accustomed to landing on the ground a few days after a catastrophe and daily treating 90 to 100 acute care patients. I’ve seen endless cases of physical trauma, pneumonia, diarrhea, skin infections, conjunctivitis and a host of tropical infections.
They used to pejoratively call them “publicity stunts.” Now, it’s called “going viral,” which sounds less manipulative. But the impact is the same—generating broad public interest in, and support for, a cause by inspiring people in a way that dry research and statistics cannot. More advocacy nonprofits may need to learn how to do it, and they can learn something from this account in Campaigns & Elections, a publication that covers politics.
Compelling case for why nonprofits can engage in advocacy, but they left one key point out---you can raise money through advocacy, & your advocacy can inspire donors and help you achieve the double bottom line of doing good and doing well simultaneously: https://t.co/XmcTbrj0DI
The tax proposals in the House and Senate, supported by the president, would significantly cut charitable donations and also harm charities by causing significant funding cuts in the Federal programs they rely upon for a big part of their money: https://t.co/HLPwR95INI
Tell Me Something I Don’t Already Know---CEP’s research finds that program officers play an important role in shaping the funder–grantee relationship, must develop an understanding of grantee organizations & be transparent: https://t.co/Nyy3fEtVci
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".