This is the third in a series on how blockchain tech is changing B2B value propositions and opening up new sales opportunities. Forget about Bitcoin and other cryptocurrencies for a minute. The underlying technology is what I’m interested in. Blockchain is working its way into all aspects of B2B commerce, including our food chain. Here’s the why and how of this latest expression of a technology that is bringing massive change, and benefit, to yet another industry.
Business owners want their companies to succeed. While success is defined differently depending on whom you talk to, the most common goals center on growth, profitability and strategic operation. If you can help clients achieve their core goals, you’ll acquire a bigger list of satisfied, long-term customers. This is not rocket science. So why are some B2B providers not yet getting it? Far too many leaders are sending the wrong messages to prospective and existing customers.
Most companies fall into one of two broad categories: business-to-consumer (B2C), or business-to-business (B2B). Every company needs to tailor marketing messages and sales strategies to the right target audience. But what if a company is selling to both of these audiences at once? Many companies are doing just that, with specific challenges and varying results. When selling to individuals in a B2C model, advertising will typically hinge on price and the emotional resonance of a product.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".