In anticipation of the 2020 Olympic Games in Tokyo, Japan finds itself at a pivotal moment—where an effective strategy to attract international tourists could have an outsize impact on the country for years to come. The Japan National Tourism Organization (JNTO) wants to double inbound tourists to 40 million by 2020. That’s a significant jump from 2017, when the country attracted 28.7 million international visitors.
Watch out, luxury travel agents, there’s a new generation to pay attention to, and it’s not Generation Z. The rise of the xennial is just one of the trends identified in J. Walter Thompson Intelligence’s Future 100 2018. While the report covers trends in a range of areas, including technology, food, retail and culture, a number are relevant to the world of luxury travel. One of the most significant trends is that of the xennial: a mix of generation X and the millennials.
The word motel, which derives from morphing the words motor and hotel, probably conjures a cheap, roadside stopover these days. But in the 1950s and 1960s, thousands of charming mom and pop motels sprouted up around the country, coinciding with the development of the interstate highway system. As the decades passed, though, many of these properties went belly up or fell into disrepair.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".