Good morning, AdLand. Here's what you need to know today:Facebook updated its Ads Manager tool so that advertisers have an easier time assessing their campaigns' successes on the site. Advertisers can list their goals when creating their campaigns — be it new fans or app installations — and then better track those specific results on their campaign summary page. Deutsch LA created an ad for Dr Pepper TEN, "The Manliest Low-Calorie Soda in the History of Mankind."
Susan Wysocki, a nurse practitioner and board member of the American Sexual Health Association, explains, “Our bodies are engineered in a way that blood, with the help of internal chemicals, clots so that we don’t bleed to death.” Typically, anti-coagulants released by the body during menstruation fend off period clots. But sometimes, especially if you have a heavy flow, not all of your uterine tissue is able to be broken down, which leads to clots forming and being released during menstruation.
While running outside, you may have noticed many people opt for a softer running trail over a paved road. That's because it's a common belief that softer surfaces are better for joints, Tanaka says. “The funky thing is that there’s no evidence for that,” he says. Tanaka actually warns runners to be extra vigilant when they’re on softer surfaces, since they tend to be more irregular than pavement, and may lead to falls and twisted ankles.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".