Hispanic agencies won a record 20 prizes at the Cannes Lions International Festival of Creativity, and half of them went to Miami-based Omnicom shop Alma for work for Netflix to promote the second season of "Narcos," the series about drug lord Pablo Escobar. During the show's filming, a separate Alma crew shot footage in which the lead actors taught their most used Spanish expressions, starting with Pablo's Escobar's favorite, "Coma mierda."
The final night of the Cannes Lions International Festival of Creativity unveils what traditionally have been the most anticipated honors of the week -- the Grand Prix in Titanium, Integrated and Film. On Saturday evening, "Fearless Girl" for State Street Global Advisors added the Titanium Grand Prix to its three earlier "Big Lions," while Boost Mobile's "Boost Your Voice" picked up the top prize in the Integrated category for its second Grand Prix.
Not taking yourself too seriously is one of the hallmarks of David and its work for Burger King. That's why the agency came to Cannes prepared to accessorize its Lion trophies with little crowns and medallions, evoking the King. Except the agency only brought about 20 crowns, and by Thursday the WPP shop had won 26 Lions, including two Grand Prix for Burger King, and Heinz' first two gold Lions ever at the festival.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".