Dry brushing is the juice cleanse of the beauty world. All of the chicest crunchy granola celebs (we see you, Gwyneth Paltrow) are doing itâ€”between their Bikram classes and runs to the local organic farmers' market, that isâ€”and it's supposed to cure, well, basically everything, including poor digestion, cellulite, and whatever bad thing happens when your lymph nodes aren't draining (there is no less appealing phrase in the English language than "lymphatic drainage").
These are the ideas, tech and trends that are shaking up the cosmetics business now. The descriptor "game-changer" gets thrown around a lot nowadays, applied to everything from the face masks to so-called superfoods, but there are some things for which there is simply no other term that can apply: new ways of thinking, innovations than inspire a shift in the way we do things, trends that completely overturn tradition and alter an industry forever.
Forget "new year, new you." It's all about "new year, new beauty stash." Sure, it's that time of year when we all start to think about ourselves holistically (and maybe a little unrealistically): The habits you need to stop, the ones you need to start, all of the little ways you're going to become better, healthier and more perfect in the next year.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".