Productivity coach and guru Michael Hyatt recently introduced me to a concept that he calls “the three brains.”Of course biologically humans only have one brain, but there are actually three different facets of our brains that are constantly at war with each other. This brain controls all of your subconscious and habitual actions. The things that are so deeply ingrained that you don’t really even have to think about doing them anymore. They just happen.
I am a list person – always have been. I write grocery lists, daily and weekly to-do lists, bucket lists, lists of upcoming birthday gifts to buy. Pretty much any category you can think of to write a list about, I’ve written it. I’ve even been known on more than one occasion to write a to-do list of things I’ve already done, just so I can check them off the list. A natural progression of lists, I also am very much a scheduler. I plan dates, trips, outings with friends, and more.
One of the main points of Cal Newport’s book Deep Work is that if we cannot focus uninterrupted for long stretches of time on a hard problem, we will only be able to produce shallow results. For example, email is shallow work. It is something anyone can do – it does not require any particular level of skill or knowledge. It is, in effect, nothing more than a human information router.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".