Ever since I lived in South Korea, whenever I think of Thanksgiving I also think of Chuseok. Chuseok is a Korean holiday, often billed as the Korean version of Thanksgiving. Indeed, it does have some similarities to the holiday that so many Americans know so well. It is a time when family gathers together, a time when they spend way too much time making far too much food. Chuseok is literally translated as “Autumn eve,” and it is traditionally a celebration of the autumn harvest.
A few weeks ago my husband made a comment as I was dabbing on concealer under my eyes after a particularly fitful night. That comment proved to be the inspiration for Tuesday’s article, The War Paint of the 21st centuryThat article was simultaneously one of the easiest and hardest articles I’ve ever written. It was easy because it flowed so naturally.
The alarm goes off too early, always too early. As she drags herself out of bed, groaning with the effort, she wishes, as she so often does, that she could have just a little more rest. Her face is haggard, the stress lines readily apparent in her once-youthful face. She is drawn to the dark, puffy circles under her eyes, and shakes her head in frustration. Those eyes. She never seems to be able to get them under control.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".