In the last few weeks, America has been shredded by hurricanes – first Harvey tore up much of Texas, and then Irma ripped through Florida and the Caribbean. We’ve been inundated with news updates, not just from news channels, but from our friends sharing and re-sharing on social media over and over again. It’s been impossible to ignore the devastation, even if we wanted to. And few have wanted to.
I just got back from an amazing writer’s conference last weekend, called the Tribe Conference. Ever since then, I’ve been awash with new ideas, new contacts, new opportunities. I’m writing a quick blog post about it, partly because I really want to, and partly because Jeff Goins asked me to and I’m totally fan-girling right now. You have to put yourself out there if you want to be noticed. When I arrived at the conference, I was introverting so badly.
How do you answer the question “How are you?”If you’re like most people, your response is usually a quick “I’m fine, how are you?”The question – and response – have turned into nothing more than another version of hello, equivalent with banal comments about the weather or someone’s outfit. I can’t tell you how often I’ve seen people walking past each other who ask the question and give the expected response without even slowing down. I’ve done it myself more than I care to admit.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".