I owe my university degree to Derren Brown. He did nothing elaborate: no hypnotism, no cold reading, no baroque system of horse racing bets. It’s just that one of his books contains a very good explanation of the 2,500-year-old memory technique which let me remember the exact year in which Thomas Kyd’s The Spanish Tragedy, or The Spanish Tragedie: or, Hieronimo is Mad Againe was first printed (1592 – duh).
The long torment of the gingers is over. People of reddish hair are finally to be represented, alongside all the other peoples of the world, in the library of emoji. They are among 157 new pictograms soon to appear on your smartphone, along with superheroes, llamas, magnets and fire extinguishers. All human life, clearly, is here. Since their launch in 1999, emoji – cute pictograms that add emotional nuance to emails, texts and chats – have become something of a universal language.
Have you ever heard the one about the YouTube star and the suicide victim? It’s a cautionary tale worthy of Hillaire Belloc. “There was a child named Logan Paul,” the Anglo-French poet might have written, “who wasn’t very smart at all. He came up with a ghoulish plan / to ogle corpses in Japan.”So we would read how this boisterous haired youth went to Aokigahara, a forest on the slopes of Mount Fuji which is sadly famous for the number of people who commit suicide there.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".