On April 15 1912, the Brooklyn Eagle reported the sinking of the Titanic with the headline: “ALL BELIEVED TO BE SAFE.” Citing various reports, it said the great liner had merely been damaged, and that its passengers were expected in Halifax soon. For the Denver Times, it was a story about the triumph of new technology – a “thrilling chapter in the history of [the] Marconi system”, which had allowed other ships to flock to the sinking ship’s rescue.
"Newsjacking", the art of piggybacking on topical news stories, is a discipline that’s probably most closely associated with public relations, as PR agencies have been scanning the press for comment opportunities for their clients for decades. Social media has since proved to be a fertile ground for brands to show their human side and timely tweets can develop into memes that can reach millions for better or worse. However, it’s still rare to see newsjacking in advertising.
The Conservative Party is in deep trouble. After a failed general election and a disastrous conference performance, Theresa May is clinging to power by her very fingertips, and her ministers are at each other’s throats. Can she survive? That’s up to you. In this interactive feature, you will decide how the Tories respond to a series of crises – or what happens to them when circumstances are out of their hands.
The perils of drawing conclusions from technology: Trump's "secret communications" with a Russian bank server were more likely just different email servers running automated ID checks on each other https://t.co/uu7SJeL1z2
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".