On any given Sunday, Merlin's Bar in the Upper Village plays host to a scene that's at once fabulously improbable and deeply heartwarming. With the help of parents and coaches, kids and teenagers bundle up and strap on snowboard boots. Like most kids, they can barely contain themselves, bursting at the seams as they ready to hit the slopes for their weekly shred. What's different is who they are. These are not the children of vacationing Europeans or moneyed Vancouverites.
I always believed life followed a certain path. You go to elementary school, you graduate from high school and then it's straight to university or trade school — no breaks, just head down until it's time to head off to join the workforce. Once part of the daily grind — that's when you'd become an official adult. You work hard for a few years and rise up the ranks until you're financially stable. Buy a home, start thinking about getting married and having kids by 30.
Business has been booming in the little resort town of Whistler over the past several years. The record-breaking visitor numbers have kept cash registers ringing, but they have also brought some unintended side effects that make you wonder if Whistler has fallen victim to its own success: traffic backups, scarce parking, short-staffed businesses, and an ever-increasing lack of employee housing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".