The other morning, I watched middle-school boys march to school. They were a loud gaggle of arms and legs and energy moving on impulse and swinging backpacks and books by their fingertips. These boys laughed and screamed and slammed themselves into one another like waves in the ocean as if their bodies existed only to express temporary impulses and actions. I felt for those boys. Today, it’s homework and video games and YouTube clips.
I’m old enough to remember when reasonable and educated people complained about making Martin Luther King Jr. Day a national holiday. That’s right. I have early childhood memories of the 1980s where I’m watching TV and hearing people debate the merits of a federal holiday for Dr. King. Looking back, it seems so ludicrous. Able-minded adults with jobs and mortgages took time out of their busy schedules to complain about honoring a hero who marched for peace, justice, and equality.
Three years ago, a colleague of mine told me that my internet headshots made me look amateurish and angry. He said — It’s nice that your husband is a photographer, but you literally need to step up your game and invest a few bucks in a professional photo. I’m like, what are you talking about? I look fun and young. Truth is, I needed a professional protrait. My friend Ginny had her photo taken by a local Raleigh portrait photographer named Kathy Howard.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".