Iâ€™m always curious about how businesses come up with their names. But I think having one bestowed upon you by award-winning actor Viggo Mortensen â€“ or if weâ€™re giving him his full title, Aragorn, son of Arathorn â€“ is the coolest origin story Iâ€™ve ever heard. And that is exactly what happened for New Zealand-based materials company, Kaynemaile. Early on in founder Kayne Horshamâ€™s role as Artistic Director for the Lord of the Rings (LOTR) movie trilogy, they hit a snag.
Laurie Winkless is a physicist and science writer with a BSc in Physics with Astrophysics from Trinity College Dublin, and an MSc in Space Science from University College London. As an undergrad, she received a scholarship to NASA’s Kennedy Space Centre. She then joined the Functional Materials team at the National Physical Laboratory, where she investigated topics from nanotubes to thermoelectric energy harvesting. Since leaving the lab, Laurie has worked as a science communicator and writer.
As I sat in a chilly café in Wellington, NZ, grumbling to myself about the arrival of single-digit temperatures, I stared at UK weather reports wistfully. With the mercury rising to 33°C, and the sun shining on my old neighborhood, I wasnâ€™t feeling all that much sympathy for my friends in London. And then I remembered the tube. Londonâ€™s underground railway is a marvel of engineering.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".