Do you ever look in the mirror and wonder who the fuck that is staring back? Last week, I woke up and went to the bathroom after a night of drinking. I noticed that a wrinkle, which has been trying stake claim on the left corner of my lower forehead (but which has so far not succeeded), was inching closer to victory. In response to this development, I began feverishly researching the efficacy of various anti-aging products and, simultaneously, became a little annoyed at myself for caring so much.
Who decided that a spring wardrobe essential had to be so literal? That in order for it to be an essential, the kind of reliable thing you can wear often, it also had to be boring? Like toast or a GG cracker. Fashion publications are always extolling the virtues of these essentials — trench coats and striped shirts and ballet flats and umbrellas — as if every single time spring comes around, you owe it to yourself to refresh them. When, pray tell, does it end? Do you really need more than one trench?
When Maria Grazia Chiuri left Valentino and her partner (with whom she had resurrected the fashion house) to assume the position of creative director at Christian Dior, the move was bound to be controversial. Here was a woman, powerful by all accounts but mostly seen as such in the context of a duo, taking over a house that has never been run by a woman and doing it on her own. If you ask me, she was set up to disappoint. The bar had been set so high.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".