Stories can be perceived as bundled emotions, released over a controlled time period to create memorable experiences that will drive a marketing program. The key to crafting engaging tales begins with an understanding of the customer's initial emotional state and the emotional state the brand hopes to create. "What is the vision of your goal?" asked Allegra Burnette, a Forrester principal analyst, in her presentation at Forrester CX2007, in New York City, last month.
The Most Patriotic Brands in America Revealed in Brand Keys SurveyThe 15th annual Brand Keys, Inc. survey of iconic American brands reveals a dramatic shift in consumer perceptions of brand 'patriotism.' Jeep, Disney, and Levi Strauss continue to lead an otherwise dramatically re-drawn list of patriotic brands that has brands like Fox News, Tesla, MSNBC, and Twitter joining the 2017 list.
"Three things can save the Republic: transparency, truth and trust, the earth's most rare elements. Take away any one of the three and the equation fails," opined strategist Scott Bedbury, founder and CEO of consultancy Brandstream, who has worked with iconic brands like Nike, where he directed the creation of 'Just Do It,' with Starbucks and Airbnb, told a rapt audience at psfk 2017. "The most critical element to any business or brand is trust.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".