Labelling the current loyalty system ‘broken’, Yoyo Wallet is on a mission to sign up retailers and banks as it looks to digitise loyalty and put consumers back in control. Shake out your wallet and you’ll most likely find a number of loyalty cards gathering dust. Or perhaps you recognise the feeling of frustration when paying for your morning coffee, only to realise you’ve lost your paper stamp card. These are problems Yoyo Wallet is looking to solve.
While the John Lewis Christmas ad might have faced mixed reviews from the marketing community, it came out on top of YouTube’s list. We are edging ever closer to the festive period, which means that most Christmas campaigns have been gracing our screens for yonks. So how have they been performing? YouTube has released its top 10 Christmas ads in the UK to shed a light on the issue. The list is determined by an algorithm that factors in organic and paid views, watch time and audience retention.
Plus Australian health bodies fight Coca-Cola’s Christmas truck tour and the first crowd-funded Super Bowl campaign appeal is launched to raise awareness of global warming. Unilever says it is no longer going after broad swathes of consumers, instead using big data to determine increasingly narrow groups to develop new products for.
@MartinBelam Once, a bus driver saw me run towards him while he was waiting at the bus stop, and RIGHT before I got to the doors he closed them and drove off laughing hysterically. I haven't trusted one since.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".