As winter eases into spring, apartment firms have begun to head back to school in search of headcount. “February and March seem to be key months for on-campus career fairs because students are preparing for spring graduations and summer internships,” says Sarah Levine, Director of Workforce Development for NAA Education Institute. In the old days, simply registering, showing up on campus and setting up a booth might have been enough for recruiting companies who wished to reach students.
Hargreaves, was working at General Assembly, a global education institution with campuses in more than 15 cities worldwide that he also co-founded, when he noticed a problem — it was difficult for students to find housing. “The pain point for Brad was housing for employees, students and teachers,” says Sterling Jawitz, Head of Real Estate Partnerships at Common. “People were showing up with suitcases and nowhere to live.
NAAâ€™s held its CampusConnex conference in Orlando in February. Here are some key takeaways from the event:Scott Casey, CTO & SVP of Strategic Business Development for EDR Trust, says there is one critical thing to rememberâ€”donâ€™t sell the consumer behavior-based dataâ€”because it can create a revenue opportunity down the road. â€œMake sure you own the data that potentially comes from smart devices,â€? Casey says. â€œIt is critical. Vendors will want to know about those trends [in the data].â€?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".