When Beyoncé released a photo of her twins, Sir Carter and Rumi, on Instagram today, the musician and pop culture icon triggered a spike in internet searches for the coded messages behind both names. Millions of people in the US and around the world, however, will already be familiar with “Rumi” and its appeal: Rumi is the popular name for Jalal ad-din Rumi, a 13th-century mystic poet and Muslim, who has become a social media mainstay and is reportedly one of America’s best-selling poets.
There is something daring in seeking out an exchange with someone, especially a stranger. For such occasions, cultures around the world develop a repertoire of easy conversation starters. In the United States and Canada, however, one opener dominates: what do you do? Whatever the reason—the influence of a Protestant work ethic, or a desperate attempt to not appear classist—North Americans habitually start a conversation with strangers by asking what they do for a living.
Anyone who uses Facebook can safely assume that to the company we are all one type of one thing: bundles of sellable data. The massive social network is more than one thing to its customers, however. Some of us use it to keep tabs on distant friends, for instance, and others to promote their creative works, or “literally” too-cute toenails. Still others see Facebook as a passive medium, a television channel made up of shows starring everyone they know and some they don’t.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".