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Learn more about Muck RackLebawit "Lily" Girma is an award-winning independent travel journalist and the founder of Tourism Lens Media, reporting and consulting at the intersection of equity in tourism, conscious travel, and cultural heritage.
Over more than 15 years, Lily has reported on global tourism for Bloomberg News, BBC Travel, Skift, National Geographic Traveller, Condé Nast Traveler, and AFAR, with a focus on the business of making tourism more equitable, inclusive, and sustainable.
She led and authored Bloomb…
1) Diversity, Equity, Inclusion, and Accessibility in Travel Silver Award: “Can Tourism Foster Peace? These Socially Conscious Operators Say Yes” and 2) Diversity, Equity, Inclusion, and Accessibility in Travel Honorable Mention Award: “Australia First Nations See Opportunity in Tourism Where Politics Failed” Both are from my Bloomberg conscious travel column that I created and led while there, with support from my editors.
Two awards - Silver (consumer), and Honorable Mention (DEI).