Lebawit Lily Girma on Muck Rack

Lebawit Lily Girma

Verified
(She/Her)
Washington, D.C.
As seen in: CNN International, CNN Travel, G1 Globo, Medium, MSN, UOL, Yahoo Life, BBC, BBC Mundo, BBC News Brasil and
Covers:  Equity in tourism, conscious travel, sustainable tourism, cultural heritage, Caribbean, Africa, North America, climate and travel, tourism policy, responsible tourism, Indigenous tourism

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Lebawit Lily Girma’s Biography

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Lebawit "Lily" Girma is an award-winning independent travel journalist and the founder of Tourism Lens Media, reporting and consulting at the intersection of equity in tourism, conscious travel, and cultural heritage.

Over more than 15 years, Lily has reported on global tourism for Bloomberg News, BBC Travel, Skift, National Geographic Traveller, Condé Nast Traveler, and AFAR, with a focus on the business of making tourism more equitable, inclusive, and sustainable.

She led and authored Bloomb…

Lebawit Lily Girma’s Journalist Portfolio

The Caribbean island where locals can't access the beach

The Caribbean island where locals can't access the beach

Famous for its white sand and gin-coloured waters, Jamaica is the quintessential Caribbean beach destination.…

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Ecotourism hotspots in Antigua and Barbuda

Ecotourism hotspots in Antigua and Barbuda

Antigua and Barbuda 's hundreds of beaches and steady trade winds guarantee a blissful daily dose of sea, san…

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20 Best Things to Do in the Dominican Republic

20 Best Things to Do in the Dominican Republic

One of the most geographically diverse countries in the Caribbean and the second largest in size, the Dominic…

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6 Foods to Taste in the Dominican Republic | Marriott Bonvoy Traveler

6 Foods to Taste in the Dominican Republic | Marriott Bonvoy Traveler

Dominican Republic menus are packed with American, Afro-Caribbean, Latin, Asian, and Middle Eastern flavors. …

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Eco-adventures on the Samaná Peninsula

Eco-adventures on the Samaná Peninsula

(CNN) - Tucked away on the northeastern tip of the Dominican Republic, stretched out into the Atlantic, the S…

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Articles

La paradisíaca isla del Caribe donde sus habitantes no tienen derecho a usar las playas Original

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By Lebawit Lily Girma 
| BBC Mundo
Fuente de la imagen, Getty Images Pie de foto, El número de playas públicas en Jamaica ha venido disminuyendo en los últimos años.Información del artículo Autor, Lebawit Lily Girma Título del autor, BBC Travel 6 minutos Tiempo de lectura: 8 min En un viaje por carretera por la costa norte de Jamaica en 2014, paré a almorzar en la playa de Mammee Bay. La amplia extensión de arena blanca que bordeaba el mar turquesa me dejó paralizado.
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A ilha do Caribe onde os moradores não podem entrar nas praias

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By Lebawit Lily Girma 
| G1 Globo
Em uma viagem de carro pelo litoral norte da Jamaica em 2014, parei para almoçar na praia da baía de Mammee. A larga faixa de areia branca e o mar azul-turquesa cintilante me fizeram parar naquele local. Mas minha recordação mais forte é o cenário: barcos de pescadores atracados após o dia de trabalho e crianças brincando na areia. Em 2020, aquele mesmo trecho de areia foi vendido para um empreiteiro local.
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A ilha do Caribe onde os moradores não podem entrar nas praias

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By Lebawit Lily Girma 
| BBC News Brasil
Crédito, Getty Images Legenda da foto, Famosa pela suas praias de areia branca e águas cristalinas, a Jamaica é o destino caribenho por excelênciaArticle Information Author, Lebawit Lily Girma Role, BBC Travel Há 30 minutos Tempo de leitura: 8 min Em uma viagem de carro pelo litoral norte da Jamaica em 2014, parei para almoçar na praia da baía de Mammee. A larga faixa de areia branca e o mar azul-turquesa cintilante me fizeram parar naquele local.
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Interview

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What does it mean to be a journalist?

It means using storytelling to bring important issues forward, hold power to account and make it easy for the reader to grasp and act.

What's your favorite social network?

Instagram

What advice can you offer to aspiring journalists?

Be curious, live abroad for diverse perspectives, and always look for the important stories.

Awards

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North American Travel Journalists Association (NATJA)

2025 - DEI

1) Diversity, Equity, Inclusion, and Accessibility in Travel Silver Award: “Can Tourism Foster Peace? These Socially Conscious Operators Say Yes” and 2) Diversity, Equity, Inclusion, and Accessibility in Travel Honorable Mention Award: “Australia First Nations See Opportunity in Tourism Where Politics Failed” Both are from my Bloomberg conscious travel column that I created and led while there, with support from my editors.

North American Travel Journalists Association (NATJA)

2024 - Consumer and DEI

Two awards - Silver (consumer), and Honorable Mention (DEI).

Lowell Thomas

2023 - Environmental/Sustainable Tourism

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