Can I share a secret? My passion may be connecting children with nature, but due to my job as a writer I actually spend most of my day glued in front of a screen, sedentary seated in my climate-controlled office. My phone and email notifications are constantly pinging, I have about 56 different browsers and 17 spreadsheets open on my laptop while simultaneously fighting wi-fi issues and at least a couple software installations gone wrong.
When I grew up, the adults in my life – parents, grandparents, teachers and other caregivers – always told me that playing outside every day was “good for you.” At the time my friends and I never paid much attention to these alleged benefits of outside play; the thrill of catching a frog or climbing a tree was reward enough for us. Nor do I think our parents realized exactly why the outdoors made such a good playground; they just followed their guts.
I recently came across a story about a woman who hiked 33 miles through Alaska bear country carrying not only a 50-pound backpack but also her 20-pound, 10-month-old baby. More power to her. I’m the first one to admit that I was NOT quite that brave (or strong!) when my girls were little, but since then I’ve figured out that solo backpacking with kids doesn’t have to be very difficult. In some ways it’s even easier than car camping, because you’re only able to bring the necessities.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".