Initial reviews are in on Apple's iPhone X -- new features dissected, the disappearance of the home button judged. The question: Will this week's big event in Cupertino, Calif., change anything for CIOs? Does Apple's new Bionic Chip with Neural Engine alter how application development teams think about mobile apps? Will the iPhone X's ARKit, also available on a select number of other iOS devices, take augmented reality mainstream?
Going backward in technology is never an option. CIOs, whose careers are built on implementing the next new thing, understand this better than most. New technologies have proven essential to creating new businesses and giving established businesses new and better ways to operate, serve customers and compete. An important part of the CIO's job is identifying the business benefits cutting-edge tech can offer and formulating a strategy that minimizes its risks.
Saying something doesn't make it so, the adage goes. Anyone who's raised kids, attended a company annual meeting or lived through a presidential election can attest to the veracity of that warning. But for companies on the difficult journey to become digital businesses, the adage may not apply. For them, simply saying anything -- a slogan, a demand or a mission statement -- may be the first step in getting and staying on a digital path.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".