Fun fact: This book was written by 35 different writers in one day. Po Bronson, the coordinating author, explained how the book was born. His editor requested that he write a book about 642 things to write about. He didn't think he could pull off such a high number, but after emailing his colleagues at the San Francisco Writers' Grotto, he'd lassoed all 642 ideas by the end of a single day. "I tell this story because it's a lesson in hidden potential," he wrote in the book's introductory pages.
Katey Denno is one of L.A.'s top celebrity makeup artists who just so happens to be a natural beauty devotee. With a client list that includes Amanda Seyfried, Alanis Morissette, Amber Heard, Mindy Kaling, Cara Delevingne, and many, many more, she's a trusted talent in the industry who's known for both her whimsical and classic makeup looks. Denno didn't set out to become a nontoxic makeup artist—it found her.
A new study links healthy mitochondria, organelles associated with cellular production of energy, to a smaller risk for Alzheimer's. "So far, Alzheimer's disease has been considered to be mostly the consequence of the accumulation of amyloid plaques in the brain," one of the study's authors says. "We have shown that restoring mitochondrial health reduces plaque formation—but, above all, it also improves brain function, which is the ultimate objective of all Alzheimer's researchers and patients."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".