Something has happened to the prune. I don't know why, I don't know how, I only know that I was at the supermarket one fine morning, minding my own business, when suddenly I came face to face with "the sun-dried plum. "I will tell you right now that I'm a fan of the prune—particularly when it's in Danish form—but the prune was clearly not selling. For the prune to turn heads (not to mention meet a nice guy, move to the suburbs, and have a couple of baby prunes) it needed a fresh marketing strategy.
Mindy Perlmutter was having a birthday party, but this was not just your garden variety, chocolate cake, two kinds of ice cream, balloons, and a piñata type soiree. No, this would be an affair to remember. This would be even more fabulous than Alicia Mittenthal's tie-dye-your-own-pillowcase gala or Daisy Feng's macramé-your-own-bracelet bash. This was to be a build-your-own-terrarium shindig, complete with colored sand and plastic stones and an incredibly classy assortment of glass goldfish bowls.
Some say it was 18th-century philosopher Edmund Burke who came up with, "The only thing necessary for the triumph of evil is that good men do nothing." From this we can glean two facts: (1) Burke saw how frighteningly easy it is to gloss over whatever creates discomfort, and (2) Burke was not at this dinner party.Forget about the host. When your head hits the pillow at night, you need to know you did the right thing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".