Insight from the Wisdom 2.0 conference’s notable thinkers, including Arianna Huffington, LinkedIn CEO Jeff Weiner, and more. Where can you go to meet a Tibetan nun, the CEOs of Ford and LinkedIn, an acclaimed mindfulness teacher, and an African drummer–all in one event? Wisdom 2.0. Behind the curtain of this four-day utopian festival are dozens of important takeaways for any business leader.
We just wrapped up our 3rd annual CMOs Leading Innovation Conference (CLIC ’17). Jeff Perkins delivered a memorable, fun, and engaging session. He’s now the CMO of ParkMobile and is headquartered in Atlanta, GA. Jeff provided our group with 7 modern marketing strategies to think like a “Startup CMO.”Perkins, a perennial marketing aficionado, is a founding member of the Marketing Leaders of Atlanta.
I recently spoke with Dave Knox, the CMO of Rockfish, a digital agency with offices across the globe. His newest book, Predicting The Turn, is a must-read for any marketing leader whose company is facing disruption and serious competition. (If you are one of those holdouts who is in denial about Alibaba or Amazon entering your market space, this may be time to reconsider). Dave’s book is filled with contemporary and time-tested examples and planning models.
Over the past five years, we have interviewed and gathered data from 435 CMOs. The results from our 5th annual CMO Innovation Trends study are now available to guide you in 2018 and beyond. https://t.co/zSoKRAjPYZ
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".