Food waste is the anti-trend. It’s safer to say you endorse topknots and kipper ties than admit to chucking out the contents of your fridge at the end of the week. Last spring, London got a taste of creative waste when US super-chef Mr Dan Barber (of Blue Hill at Stone Barns) presented his WastED pop-up in Selfridges and served cod heads, kale stalks and broken rice to fascinated punters and professionals alike – dinners with guest UK chefs sold out in seconds.
At Magpie, the food is served on a trolley, so shall we get all the jokes out of the way first? The good times don’t roll here. The wheels have come off this idea. They must be off their trolley. And so on. It’s a terrible idea. Less magpie, more albatross, the concept hangs around theneck of the place, condemning it to failure. The restaurateurs (who clearly have a thing for birds — their other establishment is called Pidgin) are in the first flush of opening excitement when I visit.
Or rather, that’s vanilla when it’s used to describe sex – the word has become synonymous with boring, lights-off, one-partner, no-cuffs action. Even if you like it that way, no one wants to be described, dismissively, as “vanilla”. So spare a thought for vanilla ice-cream, under threat from kinky new flavours, and out of favour with consumers endlessly in thrall to “what’s new”. Why have plain, conventional pudding when you can have black sesame, matcha or yuzu?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".