Michelle Obama's 50th birthday celebrations have got off to an inauspicious start. The First Lady is planning a bash in the White House on Saturday -- and the invites have succeeded in making one of the most eagerly anticipated Washington parties sound about as exciting as bingo night at the old-folks home. Michelle Obama's 50th birthday celebrations have got off to an inauspicious start.
The topics covered by speakers included reproductive rights, sexual violence, the pay gap, and representation of women in politics and the boardroom - all serious issues affecting the lives of women and standing in the way of equality. Meanwhile, in Britain, an eminent scientist was having his reputation, career and personal life dismantled for offering his own opinion on a lifetime working with women. Also a feminist issue, many decided. Or was it?
To believe all that is to miss the point entirely. Now that she's supposedly fallen off her pedestal, Nigella's never been so powerful. Even if hers proves to be an extreme case, I can think of no better modern allegory for the yawning gulf between the ad-fuelled aspirational lifestyle we daydream about and the far-from-perfect reality we muddle through every day. And that, after all, has always been Nigella's point.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".