A longstanding bastion of tiki, Florida’s Mai-Kai bar is home to a number of iconic drinks and top-secret recipes, many of them copyrighted originals. Among the most famous—possibly by virtue of its sheer strangeness—is the tropical, coffee-spiked Black Magic, a drink that arrives in a frosty, 30-ounce snifter loaded with ice and garnished with a comparatively dainty wisp of lemon peel.
The early history of tiki is remarkably straightforward. Simply put, all roads lead to Donn Beach. That’s in part because tiki, even during the Golden Age of Polynesian pop, experienced a disproportionate number of innovators to imitators; many bars were quick to riff on Beachcomber originals—the Zombie, the Shark’s Tooth—leaving few that were truly creative in their own right. In that light, it’s no wonder that the Mai-Kai, one of the world’s most iconic tiki bars, has such staying power.
When Julio Bermejo first served his Tommy’s Margarita back in the 1990s—made solely with 100-percent agave tequila, agave syrup and fresh lime juice—he arguably changed the history of the Margarita here in America. By eschewing the then-ubiquitous measure of triple sec, sour mix and mixto tequila, he offered a fresh notion of what a Margarita should be.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".