Modern life has a woven-in thread of vulnerability that is peculiar to our times: Electricity. It is the cardiovascular and nervous system of life across the world, moreso in the Internet Age than even 30 years ago. If the nation were to lose electricity, it would cause an instant and lethal paralysis that would go beyond inconvenience of the kind parts of New England have just experienced — and that left me charging my cell phone in my car.
I’m writing by the light of a candle, with a pencil in the bathroom. I have to sit here in the dark. You see, the Internet of Things is driving me mad, out of my mind. The appliances in my home are ruining me; sliming me. I always had trouble with inanimate objects: doors that hit me, shoes that hid from me, hammers that sought out my thumbs and carpets that wanted me flat on my backside. But that was before the Internet of Things; before Silicon Valley issued them with brains.
Innovation is the hot word in the business press and in academia. Business itself, maybe less so. If business is profitable and secure it would rather grow through acquisition than innovation. There is a public sense that innovation is on a tear; that new ideas are bursting forth irrepressibly. Possibly not. At a recent exhibition of early stationary steam engines in Rhode Island, I was struck by the inventiveness and the variety of these machines, but mostly by the diversity of the manufacturers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".