Last week I spoke at the CLX Logistics Conference in Philadelphia on the future of Supply Chain Management. As I presented on Supply Chain 2030, I shared the research on balance sheet performance, and provided the insights on why I believe 90% of organizations failed in the delivery of supply chain excellence at the balance sheet level. My speech also focused on how current technologies are rapidly becoming obsolete due to market demands to do more with less and make better decisions.
Tailwinds: A favorable force blowing in the same directionWhen I travel from company to company and discuss the future of business processes, the term “digital” is ubiquitous. A digital fever abounds. I liken it to the ecommerce frenzy of 2001. (When an “e” proceeded every strategy.) Fear abounds. Growth is slowing. Amazon is expanding. Unlikely players are driving change. For example, Google/Tesla are redefining automotive. Airbnb is changing hospitality.
Over the last decade, the implementation of supply chain software was a gravy train. How so? There were lots of projects driving large revenues for consultants. Recently, the pipeline is drier. The market is shifting to new technologies and consultants are scratching for new work. It is more competitive. Make no mistake about it, when you tender a Request for Proposal (RFP) there is no place for the words "INDEPENDENT THOUGHT LEADERSHIP" in the response from a consulting partner.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".