At the end of my last call, I put down my headphones and smiled. It happened again. ...and multiple times this week. What was it? I heard business buyers string together as set of "belief statements." These are commonly held as "truths" in the industry. The interesting thing for me is how false these "truths" are. The closer you get to the heart of the beast of software buying, the more you understand; and the clearer and quicker you realize them as falsehood(s).
In the boardroom, the pressure is on. At the Kellogg Company, CEO John Bryant is stepping down after seven years at the helm of the cereal and snack maker with declining volumes. He is passing the torch to Steven Cahillane, prior president and CEO of The Nature’s Bounty Co., a vitamin and nutritional supplement manufacturer. Dirk Van de Put, previously CEO of Canadian frozen foods manufacturer McCain Foods, is replacing Irene Rosenfeld in November 2017.
The stakes are high. And, becoming higher. While Amazon dominates the news, the shifts in the consumer value chains are fundamental. The redefinition of shopping--an explosion in new formats and alternate means of delivery--is redefining the market. The pace is fierce. In the face of change, consumer product companies, once the brand captains and marketing darlings of the industry, are slow to rethink business fundamentals.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".