With so much effort that goes into 'doing social' day to day, what part of your social strategy includes nights and weekends? eMarketer recently shared a study commissioned by Adobe Digital Insights examining multi-device behavior. And the study shouldn't surprise us. It echoes previous studies that uncovered the same:We're toggling platforms by picking up our smartphones while watching TV, especially during TV commercial breaks, and (mostly) going to social media.
When you are true to one fan at a time, it breaks through. People who care start recognizing that - especially in the social space. It's the heart of social really; serving fans and personalized acknowledgment. Helping people feel seen and heard. And through that type of treatment, brands elevate excitement for the fans and strengthen its value. It's not easy -- hitting it out of the park each day. But it starts with being present and connected and finding ways to one up our actions with social.
If there's anything about the social space we should have learned by now - it's that social is the metric of emotional response. Not always logic or reason. And whether a brand believes it was right or wrong - if you do not get out in front of what the Internet perceives as bad or insensitive, you will get eaten alive. Joel Osteen is the Senior Pastor of Lakewood Church in Houston (where Hurricane Harvey is currently destroying lives). Osteen's sermons are seen by 7 million viewers weekly.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".