It’s that wonderful time of year. Fires are crackling, mince pies are cooking and we’re all buying our nearest and dearest some goodies to open on Christmas morning. For those of us who love skiing and snowboarding however, December shopping isn’t all about Christmas lists and presents, it also means that it’s finally time to get ourselves ready for the slopes and buy this year’s snow gear. Nikita is a brand that any female mountain lover worth their salt will know.
At the end of a busy day of work, it often doesn’t matter how worn out we feel, sometimes sleep just does not come. The minute we lay back and close our eyes in the evening, all our work anxiety, to do lists, nephew’s birthday party plans and a myriad of other stresses decide to invade our thoughts and keep us awake. Taking some time away from our screens to focus on our physical self in the evening can have an amazing effect on our sleep.
There’s nothing that gives a person away as an outdoors lover quite like their face when they’re confronted with a good hiking shoe. If a person clocks an updated version of their favourite boot and runs over to inspect it with the glee of a kid on Christmas morning, then one thing is for sure, they’re a real outdoor adventurer. We were doing this in the office last week, when we received the newest model of Merrell’s most popular shoe.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".