Ski academies are well known for pumping out big names and fast results in alpine racing, and Carrabassett Valley Academy (CVA), a private middle and high-school ski academy based near Sugarloaf, Maine, is no exception. But what about the kids who aren’t exactly itching to become the next Bode Miller? Enter CVA’s Backcountry Program, which for over 15 years has been offering backcountry-specific education, trips and mentorship for high-school students.
When Hannah Follender was studying abroad in Kenya in 2009, she climbed to the top of Kilimanjaro (19,340 ft.), where she saw a large basin filled with snow. Although she wasn’t there to ski, the glaciers sparked an idea—she would return someday with skis in tow. But, Follender later found out, it is illegal to tag the Seventh Summit. “It looks perfect during the snowy season,” says Follender of the conical peak on Kibo, the highest of Kilimanjaro’s three peaks.
In fall 2012, three Ecuadorians fell to their death while attempting to climb Illiniza Sur (17,267 ft.), the country’s sixth-tallest peak and an internationally lauded climb. The tragedy kicked off a larger conversation throughout Ecuador on mountain regulations, and by November of the same year, Ecuador had passed legislation mandating guides for anyone climbing within their national parks.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".