We went to Antarctica to film a documentary about climate change. Except we wanted to do something different. We didn’t want to try and match the BBC or National Geographic and make something beautiful. We all know Antarctica is beautiful. We wanted to show the other side. The grit, the determination it takes to even get out there. The damn hard side of actually filming in such an unforgiving environment. Besides, there were only two of us going - a miniscule operation compared to other camera crews.
“But [when you’re reading] you’re not really in a school setting. I’m not going to test you later, I’m not going to give you a pop quiz. So, that actually relieves you, the educator, of the need to be complete. Or thorough. Instead, what you can be, and which I’ve done in this book, as an example, is I’ve curated topics in the universe that in my opinion are completely mind-blowing. And that’s what I’ve put in the book. It’s not every topic. It’s not every detail of the topics I talk about.
There are no indigenous people in Antarctica. There are no trees in the driest, coldest place on Earth. For half the year there is no light, and for the other half, no darkness. During the winter, sea ice - three miles thick in some places - can double the size of the continent. In fact, there isn’t much to make Antarctica a hospitable place. So how do the 1,000-odd scientists and researchers survive in such an isolated region for months on end?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".