Finding love ranks pretty high in people’s goals, making online dating a staple, according to Morgan Stanley. Read on to find out why Match is its top pick in the sector. With inflation hitting 9.1% in June, consumers bracing for an economic downturn are expected to give up nonessential items. That has fueled the stock market selloff. But there’s one sector outside of food, gasoline and rent that’s immune to recession: online dating.