I'm an award-winning journalist, copywriter and editor focusing on the fashion and retail industries. I have 10+ years experience in print and digital in Ireland and the U.S., including five years of B2B writing. Most recently, I served as the Senior Editor of Sourcing Journal, during which time ...
Do you want 2018 to be your most profitable year yet? Then you need to plan ahead. We’ve compiled a quick summary of the most important dates in every e-commerce seller’s calendar, so you can make sure you have the right products in stock and are more than prepared for peak shopping times and promotions.
Online shoppers want fast, free shipping, but not all e-commerce businesses are cut out to offer it. Once considered a perk, most people now expect free delivery and returns as standard—so much so that several studies have indicated that shipping costs are a leading cause of cart abandonment. For online sellers, however, free shipping is anything but free.
It’s been more than a year since Amazon changed its community guidelines and banned incentivized reviews tied to free or discounted products—and sellers are still suspended regularly for review manipulation. What is review manipulation? Amazon defines it as any attempt by sellers or manufacturers to gain unfair advantages by creating false, misleading or inauthentic feedback about products or services.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".