The new TV business modelIt’s no secret that TV ratings are down as pay-TV subscribers flee for digital alternatives. Clearly, the business model must adapt. How are TV networks investing in emerging platforms? And with paid subscriptions on the decline, how will media companies find an audience for their work without giving it away for free? This Hot Topic event, taking place in New York City, will look at how the business and product models of television and OTT are evolving.
Last year, I predicted that in 2016, we would see a rise in the importance the media industry places on quality content. While I've never been mistaken for a futurist (would I be in this business if I knew this was going to happen?), I'd suggest that we did see signs that undifferentiated, commoditized content - whose primary aim was to drive huge referrals from Facebook - started to lose its luster.
It was not so long ago a typical media daily diet began with a newspaper at the end of the driveway, shifted to drive-time listening of Bloomberg Radio (or Howard Stern), went dark for most of the day until arriving home to watch the evening news with Walter Cronkite, and then finished with leisurely browsing through the latest Time magazine that arrived two weeks ago via USPS.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".