This past fortnight brought along the most exceptional wines and beers. (Representative photo: Reuters) Let me pick up from where I left last fortnight—if you recall, I had rattled on about just how many events were happening around the country this time of the year. After last year’s demonetisation drive (it happened at about the same time), which created a social lull more desolate than in a cemetery, 2017 has been a welcome respite.
The previous column generated much buzz; so many wrote back, revering me as ‘babaji’ and ‘gurudev’, amongst other praise, mostly in the vernacular. To be honest, I didn’t care much for it. I’d rather have cheques or hard cash (in unmarked bills) to amount, I mean, account for all this devotion. The collections so far, I admit, have been disappointing. The other repercussion has been that people have now started sending me ideas for this column, wishing me to dissect daily woes in public interest.
(Representative Image: Reuters) The last fortnight has been an exceptionally busy (hic!) one. I first tasted beer from the Simba brand, which is pretty similar to Bira, that is, it will appeal to the millennial crowd, but the more persnickety beer heads may not be taken in by its taste. I felt Simba went out of its way to imitate Bira not just in taste, but also in presentation, positioning, packaging, et al. Well, it is the best form of flattery, right?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".