New Yorker writers’ remembrances of Tom Petty and others who passed away in 2017. An unanticipated development of being a culture editor for the Web is that one also becomes an undertaker. The death chatter starts on Twitter, and then, if confirmed, a news alert soon lights up the phone. Tom Petty. Jonathan Demme. Derek Walcott. Chuck Berry. Seeing one of these, I usually pause, look away from my phone, and entertain a familiar, queasy thought: Who can write?
When Matthew Crawford finished his doctorate in political philosophy at the University of Chicago, he took a job at a Washington think tank. "I was always tired," he writes, "and honestly could not see the rationale for my being paid at all." He quit after five months and started doing motorcycle repair in a decaying factory in Richmond, Va. This journey from philosopher manqué to philosopher-mechanic is the arc of his new book, Shop Class as Soulcraft: An Inquiry Into the Value of Work.
The N.B.A. playoffs are zooming along, with another dream matchup seemingly in the offing: the Warriors versus the Cavs in the Finals. But what if this is just a pre-ordained script, with the refs, the owners, and the league all in collusion to produce a repeat of last year’s high-rated showdown? The fix is in, and the joke is on us. Wake up, sheeple! These are the sorts of thoughts that you’ll have if you watch enough videos by Mike Korzemba, a twentysomething YouTuber who specializes in N.B.A.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".