BERKO: Apple is losing its luster
By: Malcolm Berko
July 21, 2017
Dear Mr. Berko: I bought 300 shares of Apple in late 2014 at $121 a share. It hasn't given me the growth I thought it would. Apple is up a disappointing 29 points plus dividends. Is the bloom off the rose?
Dear Mr. Berko: A co-worker told about a company called Momentum Machines. It makes robots that can make 400 made-to-order hamburgers an hour. The robots apply ketchup, add pickles or lettuce, hold the mustard, grill the hamburger, add cheese, wrap it, and then put it in a bag. And he believes that McDonald’s (he has an excellent McDonald’s source) is interested in these robots, which would be cheaper than paying employees. I’d like to invest $25,000 in this company.
I've got a grandson with an IQ high enough to boil water who is considering a Ph.D. in astrophysics. He is a math genius and can also make any laptop dance an Irish jig. But he tells me that Apple's innovations have become so convoluted and the learning curves so tortuous that he and others of his ilk are losing enthusiasm for Apple's "new stuff." Dear Mr. Berko: I bought 300 shares of Apple in late 2014 at $121 a share. It hasn't given me the growth I thought it would.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".