Picasso thought it had to do with giving away your gift (once you found it, that is). Ralph Waldo Emerson thought it hinged on usefulness, not happiness. Eleanor Roosevelt felt it was about tasting "experience to the utmost". Socrates thought the only life worthy of the oxygen it used up was a well-examined one. Einstein's take leaned towards humility . The amount of thought notable minds have packed into figuring out the purpose of life is enough to spend a lifetime un packing.
The panicked pat down. Pant pocket, coat pocket, shirt pocket. You start rifling through your bag as the anxiety mounts. You pour over desk surfaces, hustle back to rooms you were just in, scan the floor in desperation. Nothing. You've lost your phone. Or misplaced it — which conjures pretty much the same feeling: marked loss and agitation . If we don't have it in hand or see it in our periphery (and within arm's reach), many of us are left feeling uneasy, naked, jonesing. We need our phones.
As you digest another year and muddle through some post-holiday malaise while easing back into regular life, you may also be digesting an assortment of leftover holiday sweets. Tempting tupperwares of shortbread cookies and peppermint bark seem to punctuate every home and work surface this time of year. What's one more indulgence, right? Aside from torpedoing your resolution to eat better this year, all of that sugar could be making you a little, um, derpy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".