Marc Davison on Muck Rack

Marc Davison

Blogger, 1000watt Blog

Random man. PDX resident. Avid Blazer fan. Founding Partner at 1000watt.

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@1000wattmarc — 11,633 followers, 13,261 tweets

When we were asked to come up with the name & identity for MRIS & TREND our goal was a name that didn't feel "MLSish". BRIGHT was born. SMARTmls picked up on that. YESmls was next. I believe we started a trend. 
We’re in the throws of another naming project for a new brand to emerge in Real Estate. The creative team has one overarching objective - do not pitch anything with the word REAL in it. Can’t built brand around an overused, meaningless word.
An assault didn’t just take her life. It took the many lives she would have most likely saved had she lived. The right to protect lives outweighs the right to own assault rifles. 
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