If you’ve found yourself feeling passed over because you didn’t make a real estate industry list – you’ve been hijacked. If you’ve found yourself living in fear of being disrupted while, in reality, the engine of change is in plain view to be seen, considered and responded to – you’ve been hijacked. If you’ve found yourself buying, saying or doing things because you’ve felt compelled to do them by “influencers” – you’ve been hijacked.
Your audience ignored 99.9% of every branded item and marketing message you put in front of them in 2017. The reality is, you are not alone. On average, we are hit with about 4,000 pieces of marketing every day as brands try desperately to squeeze into our line of vision. As a result of this communication cacophony, we recall little if any of what we see, read or hear. You’re at a dinner reception. You stand to make a toast. You ask repeatedly for attention to no avail.
The TSA agent pulled me off the security line for a random check. He vigorously rubbed the interior of my carry on with his cloth pad then inserted it into a nearby machine. A red EXPLOSIVE WARNING flashed. This was the moment they had trained for. I endured a full body search. A Hanns Scharff-like interrogation by some badass. They confiscated my cell phone and personal dignity. And they asked repeatedly where I was going.
When we were asked to come up with the name & identity for MRIS & TREND our goal was a name that didn't feel "MLSish". BRIGHT was born. SMARTmls picked up on that. YESmls was next. I believe we started a trend. http://www.vendoralley.com/2018/03/16/say-yes-mls/
We’re in the throws of another naming project for a new brand to emerge in Real Estate. The creative team has one overarching objective - do not pitch anything with the word REAL in it. Can’t built brand around an overused, meaningless word.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".