Life is improving for billions of farm animals. Pregnant pigs are being liberated from gestation crates. Laying hens have more room to roam. Cows are humanely slaughtered. But fish? They’re the “forgotten victims on our plate,” says the philosopher and animal-rights activist Peter Singer, even though more of them are killed each year for food than all other animals combined.
FORTUNE -- Family-run businesses don't always work out in the long haul. Some of America's most iconic companies -- Ford, DuPont, and Procter & Gamble, to name three -- started out as family enterprises. But before long, perhaps a generation or two, or sometimes sooner, the professional managers moved in. Then there is the J.M. Smucker Co. In 1897 an Orrville, Ohio, farmer named James Monroe Smucker began selling apple butter from the back of a horse-drawn wagon.
Many foundations try to solve specific problems. They seek to end homelessness, help veterans, protect oceans, or improve K-12 education. All worthy goals. But what if the programs aimed at solving those problems don’t work? Or cost too much? Or create unforeseen consequences? How can they be improved? Only a handful of foundations try to address those bigger questions. They want, not just to solve problems, but to improve the way we solve problems.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".