You're in a room with Steve Jobs, the smartest product mind in the history of business, and, lucky you, you're showing him a product you designed. He doesn't like it. Instead, he says, "Tell me how you'd make it different." Here, most of us would get to wake up from this Silicon Valley version of the naked-on-stage nightmare. Not Don Melton. Face time with Jobs was Melton's real life. He was the guy who oversaw the creation of Safari, Apple's first web browser, back at the turn of the century.
Twitter use is stalling, but help could be on the way in the form of one of the most popular online activities of all: shopping on Amazon. Amazon said today that anyone with accounts on both services can now fill their Amazon shopping carts simply by typing a hashtag on Twitter. Reply with “#AmazonCart” to any tweet containing an Amazon product link, and that item will automatically turn up on Amazon, waiting for you to buy it.
For the first time in more than two years, Yahoo has topped Google in the number of unique U.S. visitors to its sites. In the 140-character daily news churn, that headline gives Yahoo a big victory today. But winning the news cycle and resurrecting a business are hardly the same thing. The numbers tell the story: Yahoo had about 196.6 million unique visitors in July, according to comScore. Google had about 192.3 million — a difference of little more than 2 percent.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".