The price of "free" two-day shipping is about to go up. That was the message from Amazon executives last week, who said that shipping costs would probably force them to raise the price of the company's popular Amazon Prime program. Now $79 per year, the cost could go up $20 to $40 more. Judging from Amazon's balance sheet – and Wall Street's negative reaction to those balances after its most recent earnings report – the company really has no choice.
The ride is winding down. After a year during which investors first gave BlackBerry another chance, then threw up their hands, shares have plunged again, this time on the news that the company expects to report nearly $1 billion in losses during the second quarter. The once-reigning master of mobile messaging also plans to lay off 4,500 employees, or more than one-third of its workforce.
You're in a room with Steve Jobs, the smartest product mind in the history of business, and, lucky you, you're showing him a product you designed. He doesn't like it. Instead, he says, "Tell me how you'd make it different." Here, most of us would get to wake up from this Silicon Valley version of the naked-on-stage nightmare. Not Don Melton. Face time with Jobs was Melton's real life. He was the guy who oversaw the creation of Safari, Apple's first web browser, back at the turn of the century.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".